Buying a diamond is not just about sparkle — it's about understanding its soul. The 4Cs — Cut, Color, Clarity, and Carat — are the universal standards that determine a diamond's quality and value.

Cut is the most influential factor in determining brilliance. A well-cut diamond reflects light like no other.
Color refers to the presence of yellow hues — the less color, the rarer and more valuable the stone.
Clarity measures the internal purity of a diamond. Fewer inclusions mean a clearer, more brilliant gem.
Carat is the weight, not the size. It’s often the first number people notice, but it’s not the only thing that matters.

At luni-gold.com, we offer diamonds that balance all 4Cs perfectly — handpicked to meet both your heart and your standards.