Buying a diamond is more than choosing a beautiful stone — it’s about understanding what gives it true value and brilliance. The 4Cs — Cut, Color, Clarity, and Carat — are the universal standards that guide every diamond purchase.

💎 Cut
The cut determines how a diamond interacts with light, making it the most important factor for sparkle. A well-cut diamond captures light and reflects it back with unmatched brilliance.

🎨 Color
Diamonds are graded by the presence (or absence) of yellow hues. The closer a diamond is to being colorless, the rarer and more valuable it becomes.

🔍 Clarity
Clarity measures the natural inclusions or blemishes within the stone. While most are invisible to the eye, fewer inclusions mean a purer, more radiant diamond.

⚖️ Carat
Carat refers to weight, not size. Though it’s often the first detail buyers notice, a diamond’s beauty lies in the balance of all 4Cs — not just its carat number.

At luni-gold.com, every diamond is handpicked with these standards in mind, ensuring a perfect harmony of quality and beauty — a gem that speaks to both your heart and your expectations. ✨